Fractional COO for healthcare practices

A senior operator for your practice, without the full-time hire.

I help owner-led behavioral health, medical aesthetics and wellness practices get out of the founder’s calendar and into a system that runs. Ninety days, a written plan, and a team that owns its numbers.

Former CEO and acting COO of a large cash-pay mental health facility15 years in behavioral health operationsPonte Vedra Beach, FL · Nationwide
Practice Health AssessmentDay 14
01Vision & strategySolid
02Financial healthWatch
03OperationsFix first
04TeamWatch
05Marketing & growthFix first
06Patient experienceSolid
07Owner leadershipWatch
Illustrative example. Score your own practice in two minutes.Take the Practice Health Check →

Where other creatures see an obstacle, the raven sees a puzzle waiting to be solved.

Sound familiar?

The practice grew. The operations did not.

Most owner-led practices hit the same wall somewhere between one and four locations. The schedule is full, the team is busy, and the owner is still the person every decision waits on.

A full-time COO costs more than most practices can carry at this stage. A fractional COO gives you the same experience for the stretch where it matters most.

  1. Every scheduling, staffing and vendor question still ends up with the owner.
  2. The calendar is full, but margin is thin and nobody can say which service lines carry the practice.
  3. New-patient calls go to voicemail, and leads from marketing are never followed up.
  4. A second location or new service line opened before the systems were ready for it.
  5. Good staff leave because roles, pay and expectations were never written down.
  6. Month-end numbers arrive late, and they do not agree with each other.

Services

How we work together

Most practices start with the assessment. Some move straight into the 90-day engagement. After that, I am available for ongoing fractional support as needed. Software implementation, tech stack audits, contract renewal reviews and process improvement are also available as stand-alone projects.

  1. 1Assessment2–3 weeks
  2. 290-day planStabilize · Build · Hand off
  3. 3Ongoing supportAs needed
2–3 weeks

Practice Health Assessment

Interviews, data review and a site walk-through, scored across seven operating areas. You get a ranked list of what to fix first.

About the assessment
90 days

The Runs‑Without‑Me 90-day plan

I step in as your COO. We stabilize, build the systems and hand off an operating rhythm your managers can run on their own.

About the 90 days
Monthly

Ongoing Fractional COO

A set schedule each month for leadership meetings, KPIs, hiring and the projects that come with growth.

About ongoing support

The process

The seven areas we score

Every engagement starts by scoring the same seven areas. The scores decide what we fix first.

Vision & strategy01Financial health02Operations03Team04Marketing & growth05Patient experience06Owner leadership077areas
Area 01

Vision & strategy

Where the owner wants the practice in three years, and whether the current plan can get it there.

Area 02

Financial health

Revenue mix, margin by service line and provider, and how quickly the numbers reach the people who need them.

Area 03

Operations

Scheduling, intake, workflows, vendors and systems. Where work gets stuck or done twice.

Area 04

Team

Roles, accountability, hiring, training and turnover. Who owns what, in writing.

Area 05

Marketing & growth

Lead sources, conversion from first call to first visit, and what each new patient costs.

Area 06

Patient experience

Every touchpoint from the first phone call to the follow-up, measured the way a hotel measures a stay.

Area 07

Owner leadership

How much of the practice still runs through the owner, and what it would take to change that.

Your practice

Get your practice scored

Start with a 30-minute intro call.

How the assessment and the 90 days work

Why me

Patients judge a practice the way guests judge a hotel: by the first call, the wait, and whether anyone remembers them.

I started in fine dining, luxury hotels and large-scale events, including work under a James Beard Award-winning chef and at the Kennedy Center. That is where I learned how much the details matter.

Then I spent about a decade at a large cash-pay mental health facility, moving from practice manager to CEO while also running operations as its acting COO. We grew from a single small office with under $1M in revenue to more than $9M across four locations, including a 12,000 sq ft flagship, with 38 providers.

My hospitality experience informs my standard for the customer experience. Customer satisfaction is paramount. You are only as good as your reputation.

Practices

Who I work with

Behavioral health & ADHD

Psychiatry, therapy, testing and ADHD specialty groups dealing with provider growth, payer mix, no-shows and expansion.

Behavioral health practices

Aesthetics, wellness & weight loss

Cash-pay med spas and wellness clinics working on memberships, pricing, lead conversion and provider productivity.

Aesthetic and wellness practices

Ready to talk?

A 30-minute call is enough to tell whether an assessment makes sense.

Book an intro call